"Originally from South Yorkshire, I graduated from Manchester School of Art with First Class Honours in Fashion Design. Currently based in London, my career has provided me with opportunities to explore both commercial and innovative product design through a conceptual approach."
Sportwear, & Lifestyle creative,
focused on evolving directional product design through a concept driven approach.
Karrimor 1946
Breifed with relaunching Karrimor, I aimed to return the brand to its roots as one of the oldest British hiking apparel brands. I sought to explore the nostalgic association the brand has with the countryside and how this could resonate with new younger customers. Thus, the concept of the Modern Rambler was born.
Sport Ivory
Sport Ivory is a brand designed by women for women. The disparity between men and women and exercising at night is so vast. For AW23 We set out to create a collection that would make women feel safer a night both through visability and message.
WOOL OVER//
AW24 trend
For AW24, I was tasked with delving into the creation of a capsule range that seamlessly integrates both traditional and innovative performance fabrics. This range is designed not only to be fashion-focused but also to prioritise functionality and performance.
By marrying classic textiles with performance fabrications, This approach ensures that our customers can confidently wear our designs in various settings, whether it's a casual outing or an active pursuit, without compromising on style or functionality.
LIVRAE
Working with the head of design in tandem with ex Burberry Equestrian enthusiast Head of Product
We embarked on a mission to pioneer a fresh equestrian range that seamlessly merges activewear with a lifestyle-oriented perspective. Tailored for a mature clientele with ample disposable income, our strategy prioritized functionality above all else.
ASOS 4505
Given responsibility for servicing the new ASOS 4505 account. Main responsibilities included giving consultation on trend and positioning to service changing demands from their 20-something customer.
Reactive Design
For ASOS 4505 SS24 second drop they breifed they'd need futher assitance. This time with a hit focusing on current designers and how these shapes could translate into Activewear.
For the reasearch process we looked at a 00's Aesthic with designers such as Vintage Helmut Lang, Paloma Wool, GimaGuas
Live work
A selection of developments which are now live I supported with design and manufacturing on. The focus of the brief was to create styles which were both commerical and fashion related
Graduate Work
My Graduate collection is a body of work I still remain extremley proud of. My time at MSA allowed me to really explore my practice and hone my skills as a designer.
My Final Collection focused around the complicated relationship between the sense of self and home. Focusing on the town I'm from - Doncaster - I spent my third year investigating masculinity and the re-industrialisation of Britian.
Through my work I set out to an ambition of capturing this narrative of a crumbling once thriving Miners town and the effect it has on boyhood through my Collection.
I specialised my final year in Menswear, Sports, denim and creative pattern cutting.
Due to the Pandemic our studios were shut. This limited to me only being able to realise two out of eight looks.
However this time allowed me to hone my portfolio and skills as a designer outside of workmanship.
That said, my work was chosen to feature in a reduced scale Graduate Fashion Week, amongst just three of my peers.
